The SCAMPER method helps students to generate ideas for new products and services by encouraging them to ask seven different types of questions, which will help them to understand how they can innovate and improve existing products, services, problems and ideas. Students will learn how to use the method. SCAMPER is surprisingly easy to start using and very efficient in innovation and ideations sessions.

SCAMPER

SCAMPER refers to a series of thought sparkers or provocations which help you to innovate on an existing product, service or situation by looking through different lenses. There are seven provocation lenses in the SCAMPER method:

• Substitute
• Combine
• Adapt
• Modify (Also Magnify and Minify)
• Put to another use
• Eliminate
• Rearrange

An activity “SCAMPER” was organized by Management Department for its students on 27/11/2021 in BBA I class room at 11:00 am.

First an existing product or service was given to students. Then students were asked to apply the seven elements to the existing product. They applied the 7 elements to values, benefits, services, touch points, product attributes, pricing, markets and essentially any other related aspect relevance to ideation needs.

At the end students came up with viable solutions for the existing product. Some of them created a new product, or developed the existing one.

Winners of the activity were:

Vibhuti & Group (BBA I) First Position

Ankit & Group (BBA V) Second Position